By Casandra Newton
ForeverGreen is a company that has a competitive market edge because of the cutting edge types of products the company offers to its customers. The company specializes in health products and specifically, nutritious health supplements derived primarily from marine phytoplankton. This company is the only of its kind to have exclusive rights in using the marine substances for healthcare products.
The organization offers products that help in areas such as immune, cardio, beauty and skin care, weight management, natural energy and other general health conditions. These products represent normal product lines that are also provided by other companies. The competitive edge of this company arises from the addition of marine substances which are said to contain more than 200 different sea vegetables holding the largest content of world oxygen.
To begin with, the primary products sold by organization have to be considered. The company offers mainly health products which acts as supplements to the immune system by acting as immune boosters, it also offers beauty and weight management products as well as cardio and other general conditions health products. Many other companies provide the same products, but the organization takes the upper hand by using the phytoplankton.
In an effort to find out the reason for poor performance of the company sales people, we must deviate from the product side of its value chain. It is hence necessary that we highlight on the type of marketing model that the company employs. Failure by the company sales force to incorporate network marketing has led to poor results from its distributors.
The company uses the traditional approach to marketing whereby marketers appeal to the entire market to adopt their products. These marketers rely on using close friends and families to reach out to their audience. This strategy has a weakness in the since that mass marketing actually appeals to nobody in particular and hence loss of company resources.
For an organization to be effective in its marketing quest there is a need to focus more on target marketing as opposed to mass marketing. When using target marketing, a specific group of people that are interested in the product on offer is selected and marketing attention focused on them. This technique does not depend on the location of potential customers as they could be reached from whenever they are.
Target marketing makes it possible to appeal to different people from all over the world. It enables the marketer to conduct their businesses at any time with anybody domestically and globally. The main factor that necessitates the global reach within minimal time frame is the availability of the internet.
Target marketing makes it possible for an individual to use the internet in reaching for diverse markets due to the wide scope of the internet. This technique has been successfully used by well known marketers who have been able to set huge sales records. If this strategy was used by ForeverGreen business, the company could attain high sales volume.
The organization offers products that help in areas such as immune, cardio, beauty and skin care, weight management, natural energy and other general health conditions. These products represent normal product lines that are also provided by other companies. The competitive edge of this company arises from the addition of marine substances which are said to contain more than 200 different sea vegetables holding the largest content of world oxygen.
To begin with, the primary products sold by organization have to be considered. The company offers mainly health products which acts as supplements to the immune system by acting as immune boosters, it also offers beauty and weight management products as well as cardio and other general conditions health products. Many other companies provide the same products, but the organization takes the upper hand by using the phytoplankton.
In an effort to find out the reason for poor performance of the company sales people, we must deviate from the product side of its value chain. It is hence necessary that we highlight on the type of marketing model that the company employs. Failure by the company sales force to incorporate network marketing has led to poor results from its distributors.
The company uses the traditional approach to marketing whereby marketers appeal to the entire market to adopt their products. These marketers rely on using close friends and families to reach out to their audience. This strategy has a weakness in the since that mass marketing actually appeals to nobody in particular and hence loss of company resources.
For an organization to be effective in its marketing quest there is a need to focus more on target marketing as opposed to mass marketing. When using target marketing, a specific group of people that are interested in the product on offer is selected and marketing attention focused on them. This technique does not depend on the location of potential customers as they could be reached from whenever they are.
Target marketing makes it possible to appeal to different people from all over the world. It enables the marketer to conduct their businesses at any time with anybody domestically and globally. The main factor that necessitates the global reach within minimal time frame is the availability of the internet.
Target marketing makes it possible for an individual to use the internet in reaching for diverse markets due to the wide scope of the internet. This technique has been successfully used by well known marketers who have been able to set huge sales records. If this strategy was used by ForeverGreen business, the company could attain high sales volume.
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